Blog entries tagged news releases

Campbell Mithun to address “Sharing Economy” trend in next live-streamed #Talkinar

Kristine Olson — Fri, 27 Jan 2012 16:29:09 +0100

View Talkinar invite and register: http://bit.ly/xWspab

MINNEAPOLIS – Minneapolis agency Campbell Mithun will host a live-streamed online conversation about the new Sharing Economy trend and its implications for marketers. The interactive Talkinar event includes a panel of experts from organizations curren...

Campbell Mithun promotes Erick Jensen to associate director of media strategy

Kristine Olson — Thu, 19 Jan 2012 18:03:03 +0100

MINNEAPOLIS – Campbell Mithun announced the promotion of Erick Jensen to associate director of media strategy in its Compass Point Media unit. In his new role Jensen will share leadership duties on the SuperValu account with Melanie Skoglund, director of media strategy and investments. Jensen most recently has served clie...

Campbell Mithun (@cmithun) teams with Greater Twin Cities United Way (@UnitedWayTC) to use ...

Kristine Olson — Thu, 12 Jan 2012 23:35:39 +0100

The “13 Tweets and 13 Causes” process: job seekers apply via 13 tweets while 13 United Way agency partners vie by social-media vote to be selected as the Lucky 13 pro bono project

MINNEAPOLIS -- Advertising agency Campbell Mithun will hire its 2012 Lucky 13 interns based on a job application of 13 tweets, whil...

Winter comes fast in Campbell Mithun’s “Snow Globe” spot for Toro

Kristine Olson — Mon, 21 Nov 2011 16:32:00 +0100

Computer-generated blizzard makes for a much easier “snow shoot”

MINNEAPOLIS – Winter suddenly storms into Campbell Mithun’s idyllic “Snow Globe” spot with a shake, shake, shake – and is quickly put in its place by a Toro snowblower. The spot conveys how universally victimizing a blizzard can feel and, for those with a suitable snow machine (Toro brand, of course), the joy of restoring control. It all happens in just 30 seconds and without the use of one real flake ...

Campbell Mithun wins Wellmark health insurance account

Kristine Olson — Mon, 21 Nov 2011 08:00:00 +0100

Agency builds substantial health practice with recent account wins

MINNEAPOLIS – After a competitive pitch involving nine agencies, Campbell Mithun has won the opportunity to develop brand strategy and cross-platform integrated creative for Wellmark, a health insurance company serving more ...

Campbell Mithun wins agency-of-record status for KeyBank

Kristine Olson — Tue, 25 Oct 2011 16:22:44 +0100

Integrated marketing communications approach closes the deal for the KeyBank client

MINNEAPOLIS – Campbell Mithun has been named the new agency of record by Cleveland-based KeyBank to perform brand-planning, creative and media-planning duties in markets nationwide. Creative deliverables will include TV, print, digital, web, local-market events, brand collateral and direct mail.

“This assignment aligns squarely with our strengths,” said ...

Campbell Mithun Hires Giles Martin as Director of Analytics and Marketing Accountability

Kristine Olson — Tue, 18 Oct 2011 19:15:33 +0100

Giles Martin comments about the role of analytics in this 80-second audio clip.

MINNEAPOLIS – Campbell Mithun has named Giles Martin director of analytics and marketing accountability. Martin joined the agency on October 17 and will lead its deeper infusion of data analysis and marketing ROI throughout its in...

Three Campbell Mithun employees shaved their heads in support of United Way

Kristine Olson — Mon, 10 Oct 2011 19:41:59 +0100

Three Campbell Mithun employees shaved their heads at 2 pm today as part of the ad agency’s kick-off week of events supporting United Way’s 2011 Every ONE Counts campaign:

Ben Bundul promised to shave his head with $100 in donations...

Campbell Mithun Launches “Every ONE Counts” 2011 United Way Campaign

Kristine Olson — Fri, 23 Sep 2011 07:00:00 +0100

Pro bono campaign shows that even small donations make a difference

MINNEAPOLIS – Campbell Mithun has donated an integrated campaign to support Greater Twin Cities United Way’s annual campaign which has the theme “Every ONE Counts.” The work shows the power of ONE – one dollar, one donor, one donation – to make a one-by-one difference for real people in need. The work marks the seventh campaign donated by Campbell Mithun in support of United Way.

“Tim...

Campbell Mithun names Lynn Franz director of strategic planning

Kristine Olson — Thu, 04 Aug 2011 18:47:40 +0100

MINNEAPOLIS – Campbell Mithun has tapped 11-year veteran Lynn Franz to lead planning for the agency, naming her senior vice president, director of strategic planning. Franz joined Campbell Mithun in 2001 and established herself as a driver both of processes and technologies that pinpoint consumer insights to drive brand strategy.

...

Campbell Mithun launches Make Today Famous 2011 back-to-school work for Famous Footwear

Kristine Olson — Tue, 19 Jul 2011 18:43:52 +0100

Flicker effect dramatizes how the transformative nature of shoes can inspire “A New You”

MINNEAPOLIS – Campbell Mithun’s back-to-school work for Famous Footwear breaks this week as part of the agency’s “A New You” campaign under the brand’s “Make Today Famous” umbrella brand idea. The “Flicker” spots -- “Flicker” (Brand) (:30), “Flicker” (BOGO) (:30) -- visually demonstrate how different shoes can change your look and how you present yourself to your wor...

Campbell Mithun and Famous Footwear agree to end relationship

Kristine Olson — Thu, 30 Jun 2011 16:07:43 +0100

MINNEAPOLIS – With Famous Footwear's stated intent to conduct an account review and Campbell Mithun's decline of an invitation to participate, the companies have agreed to end their partnership. Campbell Mithun has been the retailer's creative agency of record for three years. Famous Footwear will conduct a procurement-led, invitation-only search for a new agency partner.

“We appreciate the invitation to participate, but realize that, moving forward, ...

Campbell Mithun’s next live-streamed #Talkinar to tackle media myths

Kristine Olson — Mon, 13 Jun 2011 19:35:06 +0100

View “Media Myth Busters” Talkinar invite and register via http://bit.ly/CMTlk3

MINNEAPOLIS – Minneapolis agency Campbell Mithun will host a live-streamed online conversation about myth and reality in today’s media marketplace. Three leaders from the agency’s Compass Point Media unit will address media myths such as: The DVR has killed TV commercials. The “last click” rules. Newspapers are obsolete.

Guests will watch the conversation via l...

Campbell Mithun breaks a trio of summer spots to round out its “Make Today Famous” 2011 ...

Kristine Olson — Mon, 09 May 2011 19:49:19 +0100

Series of 15-second spots dramatizes how the transformative nature of shoes can inspire “A New You”

MINNEAPOLIS – Three summer spots by Campbell Mithun – “Kenyans,” “Martial Arts” and “Undercover Cop” – recently broke to round out Famous Footwear’s “A New You” campaign dramatizing how new shoes can inspire the feeling of a new you. The campaign leverages the seasonal benefits o...

Campbell Mithun wins three first-place awards at Best of NAMA for second year

Kristine Olson — Tue, 26 Apr 2011 17:20:14 +0100

MINNEAPOLIS – Campbell Mithun earned a repeat high-yield performance at the recent national Best of NAMA awards. For the second year running, the agency received first-place awards in three different categories of the competition sponsored by the National Agri-Marketing Association: best new product ...

Compass Point Media’s Carol Grothem named to second term on Alliance for Women in Media’s ...

Kristine Olson — Tue, 05 Apr 2011 20:13:04 +0100

MINNEAPOLIS – Carol Grothem, vice president, broadcast media, at Compass Point Media (unit of Campbell Mithun) has been appointed to a second term on the national board of directors for Alliance for Women in Media (AWM). The 2011 AWM Board was recently installed in Washington, DC; Valerie K. Blackburn, market contr...

Campbell Mithun (@cmithun) uses #Twitter to hire six for its @the_Lucky_13 #SummerInternship

Kristine Olson — Thu, 24 Mar 2011 20:59:09 +0100

Applicant pool of more than 400 generated thousands of #L13 application tweets

MINNEAPOLIS – Minneapolis ad agency Campbell Mithun has selected -- via job applications of 13 Career-Launching Tweets -- six young professionals to be its 2011 Lucky 13 summer interns. More than 400 applicants registered to showcase their strengths and their social-media moxie via the Twitter application process, which was announced January 13 and conducted between the...

Campbell Mithun’s Spring “Make Today Famous” Campaign for Famous Footwear

Kristine Olson — Tue, 22 Mar 2011 14:56:29 +0100

Series of 15-second spots explore (literally) the transformative nature of shoes

MINNEAPOLIS – Famous Footwear’s “A New You” spring fashion /fitness television advertising by Campbell Mithun just broke nationwide under the ongoing Make Today Famous umbrella with spots dramatizing how new shoes can inspire the feeling of a “new you” – as a red carpet celebrity, a secret agent, a BASE jumper or a runner pacing with impalas.

MINNEAPOLIS – Local ad agency Campbell Mithun will host a live-streamed online conversation about how marketers can create Empathetic Brands in today’s Web 3.0 world. Three agency leaders will discuss with online participants how Empathetic Brands deliver heaps of value in real time because they naturally know, understand, and anticipate consumer needs. Guests will watch the conversation via live-streamed video and participate via online chat or #talkinar ...

CAMPBELL MITHUN NAMED MINNESOTA’S LARGEST ADVERTISING AGENCY BY TWIN CITIES BUSINESS

Kristine Olson — Tue, 01 Feb 2011 21:38:53 +0100

MINNEAPOLIS (February 1, 2011) Campbell Mithun of Minneapolis has been named the largest Advertising Agency in Minnesota by the state’s leading business information provider, Twin Cities Business.

“We’re honored to be acknowledged by this ranking and take seriously our position as a leader in this marketplace,” said Campbell Mithun CEO Steve Wehrenberg.