Blog entries tagged everything talks

The Other Side of the Lucky Coin

Vince Koci — Thu, 12 Jan 2012 18:41:49 +0100

It hit me for the first time about a month ago.

I was sitting in a meeting. Nothing terribly out of the ordinary. I took a sip of coffee. Looked down at my notes: mostly doodles. Tuned back into the discussion. The meeting was a brainstorm about the 2012 Lucky 13 internship process. Nuts-and-bolts stuff; how the w...

What I learned in 2011

Steve Wehrenberg — Tue, 03 Jan 2012 17:01:12 +0100

Editor’s note: this piece originally appeared as Dec 22 post on www.theMplsEgotist.com

1.
I learned from my wife of 33 years that a husband can’t just say the same thing over and over again only louder and call it ...

Strategic Communications and the Law: Color Inside the Lines

Carolyn Carter — Wed, 21 Dec 2011 08:00:00 +0100

Recently I participated in a panel discussion at the U of M on the topic: “That’s a Good Question: Strategic Communication, Law and Life as a Professional.” The panel was moderated by Gordon Leighton, Lecturer and M.A. Program Coordinator, and included John Pickerill, a trademark attorney at Fredrickson & Byron, and Jeff ...

Mooove over, cows: we’re shooting a butter ad

Peggy Arnson — Thu, 01 Dec 2011 21:41:51 +0100

Campbell Mithun’s new Land O Lakes® Butter campaign asks consumers a big question: “Do you know where your butter comes from?”

The sweet cream in Land O Lakes Butter comes from fresh milk produced by Land O’Lakes Cooperative farm families across the country, of course. But why tell...

Three Ways to Find Truth in Advertising

Steve Wehrenberg — Thu, 17 Nov 2011 23:45:18 +0100

Note: this post presents content from a speech given by Steve Wehrenberg at Augsburg College on November 17.

Some don't believe it, but "truth" and "advertising" do belong in the same sentence. Even though the general public and many in the business community itself disagree, you can find truth in advertising. And more importantly, there should be more truth in advertising. Because, actually, in advertising nothing works better than t...

Five Tips to Develop Digital Literacy for Girls

Carol Grothem, media — Mon, 03 Oct 2011 22:05:30 +0100

“Digital Literacy for Women and Girls” – what a great topic for the recent Alliance for Women in Media (AWM) symposium in Chicago. And what a great reminder about our responsibility to be intentional about encouraging digital literacy for girls and young women.

Below is a list of five suggestions discussed by Dr. Theresa Steinbach, director of student learning at DePaul University and member of the leadership council for the Midwest Girls Collaborati...

Ashton Kutcher Reveals HUGE… Ratings for “Two and a Half Men”

Jeanne Abresch — Tue, 20 Sep 2011 21:11:54 +0100

This is premiere week for the networks and last night was a big night! The local overnight numbers are still rolling in but it is clear to see that CBS hit a home run with the return of the new (and improved?) “Two and a Half Men.” It doubled its delivery year to year in all the key demos ac...

Two 9/11-Anniversary Television Ads; Two Different Responses

Val O'Sullivan — Thu, 15 Sep 2011 20:25:17 +0100

This past Sunday afternoon – the 10th anniversary of 9/11, of course – I decided to lounge on my sofa, coddling a recently broken ankle. My plan of spending a few hours watching television (Go Vikes!) didn’t include being moved, for two totally different reasons, by television ads.

The first, an ad for State Farm, featured school children singing Jay Z’s “Empire State of Mind,” today’s version of “New York, New York.” Under Spike Lee’s direction, this ad was the righ...

Oprah has left the building!

Jeanne Abresch — Wed, 07 Sep 2011 20:59:25 +0100

Unless you’ve been living under a rock, you’ve heard that “The Oprah Winfrey Show” is scheduled to depart from local television station line-ups on September 9th. A whole new crop of hopefuls are waiting at the stage door to be the new King (or Queen) of the female genre syndication landscape. The clear favorite is this year’s daytime Emmy winner for “Outstanding Talk Show,” The Ellen Show.

For local stations across the country, the addition of Ellen, or, in most cases, the upgr...

Don’t forget to activate the “Oh shit!” circuit

Bryan DeYoung — Mon, 22 Aug 2011 23:30:46 +0100

Okay. I’m going to say something that will likely have ol’ Bill Bernbach rolling in his grave. I’m going to back him up with science. And Bill hated science. At least the growing reliance on it in advertising. (I can only imagine what he’d think today.) So, Bill, I’m sorry. I&...

Mark’s Mini Memoir: On Creativity and Being an Intern

Mark Manalasay — Mon, 08 Aug 2011 14:48:06 +0100

Lucky 13 summer intern Mark Manalaysay grew up in Philadelphia and returns this fall to study at the Savannah College of Art and Design, majoring in Advertising with a concentration in Art Direction; and minoring in Photography. While at Campbell Mithun, he worked on Syngenta, United Way, Land O’Lakes, Frontier Communications and new business. Here’s what he has to say:

"The Lucky 13 internship was an amazing introduction to Advertising; immediately I was treated as a...

Finding Ten Real Minutes – with an App

Pete Engebretson — Fri, 05 Aug 2011 19:15:40 +0100

As I prepare to put my Blackberry out to pasture and ponder either an iPhone or Android app-future, I think I’ve reached my tech ceiling. And no member of Congress is going to be able to raise it (at least without major concessions on my part). One thing is clear, though: no matter which smartphone I choose, I expect to save time, especially when getting a haircut – and yes “there’s an app for that.”

This is not the haircutting app that m...

Lucky 13 Internship report from Connor Johnson, media

Kristine Olson — Tue, 12 Jul 2011 17:33:37 +0100

Though our 2011 Lucky 13 interns have created their own blog to share a bit of their summer experience (http://lucky13interns.posterous.com), we will feature a periodic post here. Below you’ll find new media intern Connor Johnson, providing an update for us all (and his mother) about what attracted him to the job, his passion for media and culture, and how he’s spending his time here at the agency. We’re thrilled to have him (and his fellow 2011 Lucky 13ers) amon...

"Media Myth Busters" Talkinar Infographic

Kristine Olson — Thu, 30 Jun 2011 23:14:20 +0100

Last week’s “Media Myth Busters” Talkinar was so full of good info, we created this infographic of media stats:

Click to view larger version

Click to download a PDF version

Farming by Remote Control

Tim Holmes — Mon, 20 Jun 2011 07:00:00 +0100

Imagine this:

You walk out of your office and the sun is just coming up. You have already done an hour of work on your laptop looking at research reports and blogs. As you step out, you see it rained overnight, so you take out your Smartphone and check the humidity of your stored corn and adjust some dials. As you get into the cab of your combine, you hook up your iPad to the computer monitors in the cab to keep track of the corn as you harvest. After a few hours, you check the prices...

Agency Negotiators Take to the Airwaves

Noah Everist — Thu, 09 Jun 2011 02:37:01 +0100

We had more than 30 people from our Center for Negotiating Excellence go on a field trip to The Pavek Museum of Broadcasting today. Besides getting a chance to play the Theremin (pictured) -- that creepy sounding instrument from The Day the Earth Stood Still -- our team recorded their very own radio show, complete with bad jokes, ...

2011 #Upfront: My Twitter-Take on Next Season’s Network Programming

Harv Furman, media — Thu, 19 May 2011 07:00:00 +0100

Program by program, here’s my tweet-by-tweet real-time reaction to the 2011 major network upfront presentations this week in New York. Tweets were sent via our @Compass_Point handle as part of the larger #upfront conversation.

Tweet-coverage will be updated as the week unfolds. What’s your take on TV’s 2011 season?

See tweets re CW

See tweets re CBS

See tweets re TBS/TNT

See tweets re ABC

See tweets re ESPN

See tweets re FOX<...

MVP in #Twins hail-delay loss: @TCGroundsCrew & “the blower”

Kristine Olson — Wed, 11 May 2011 17:13:35 +0100

Unfortunately for us Twins fans, the most entertaining part of last night’s loss to the Tigers was the hour-long hail delay – with its subsequent hail-removal challenge. With all the extra waiting around, the public had plenty of time to air their doubts about the removal effort on Twitter.

Check out the list of s...

Is Liquid Publishing The Future?

Heath Rudduck — Wed, 04 May 2011 17:42:18 +0100

When I started in this crazy Advertising game, I cut my teeth in the publishing department. Bromide and hot wax was the order of the day. And retouching was still done with air brush and ink in a smoky retouching studio. (Oh how very Mad Men). How things have changed.

I'm excited to see how technology is enabl...

Lunching with Media’s General Managers

Carol Grothem, media — Thu, 28 Apr 2011 18:16:49 +0100

As a proud member of our local chapter of the Alliance for Women in Media, I’d like to share an update about our current “General Managers Luncheon” series. The luncheon events feature a panel of local general managers from a variety of Twin Cities media organizations who address topical industry issues.

We’ve held two luncheons in recent weeks ...