MINNEAPOLIS – Rachael Marret, former managing director of digital agency MRM Worldwide Minneapolis, has become Campbell Mithun’s first female president after the two companies announced a merger earlier today. A fifteen-year digital veteran, Marret will lead the charge to align the combined agency with future consumer-engagement needs.
“I’m happy to welcome Rachael to Campbell Mithun’s management team,” said agency CEO Steve Wehrenberg. “We’ve already had a very collaborative and successful partnership; going forward, we plan for her to focus on bringing our clients new solutions to drive business and build brands.”
Marret brings to the position more than 20 years of both agency and client marketing experience and, since 1995, has focused exclusively on marketing in the digital space.
“In a post-digital world, everything will be digital, social and mobile,” said Marret. “Our future is more than just deepening channel expertise; it’s about new and agile ways to create greater consumer insights, rich experiences, and ideas worth talking about.”
Under her leadership, the MRM Minneapolis office grew to being a top digital agency in the Twin Cities, serving clients such as General Mills, Nestle Purina, H&R Block, and Microsoft. The agency has collaborated with Campbell Mithun on shared clients for the past 10+ years.
Marret herself has performed as a leader, receiving several corporate honors in recent years: She was the 2006 inaugural recipient of the MRM Worldwide “Stimati Award” and also received the H. K. McCann Award for Outstanding Leadership, the highest honor of parent-company McCann Worldgroup.
Before joining MRM Minneapolis, she served on the client side, developing eCommerce platforms and online marketing strategies for Carlson Companies; and also spent nine years playing a creative role for various agencies.
Her strengths directly support the “Everything Talks” branding philosophy articulated by Campbell Mithun’s founder Ray Mithun. The agency has a 77-year national brand-building reputation and, with its Compass Point Media unit and BrandOptix package-design resource, continues to build client marketplace success.
