Welcome to the home of Campbell Mithun's Talkinar series. We had an entertaining and enlightening discussion about The Sharing Economy and its effect on the marketing landscape. View the video portion of the Talkinar here, but remember you won't see the interaction via chat and Twitter in this archive.

The video below provides an introduction to the Sharing Economy trend:

For you: the "'Sharing Economy' Brand Success Metrics" chart. Download it. Use it to envision new success metrics. And share it.

Feel free to visit the Talkinar archive, sign up for notices about future events, or get in touch by following the links below.

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• Talkinar Archive:
  1. "Media Myth Busters: Finding Solid Ground in the Shifting Media Landscape" (6/22/11)
  2. "Empathetic Brands: Delivering Value to Empowered Consumers" (2/16/11)
  3. "How to Tell Your Brand Story in a 140-Character World" (6/23/10)