The Sharing Economy Are Marketers Missing Out?

Welcome to the home of Campbell Mithun's Talkinar series. We had an entertaining and enlightening discussion about The Sharing Economy and its effect on the marketing landscape. View the video portion of the Talkinar here, but remember you won't see the interaction via chat and Twitter in this archive.

In this video, Campbell Mithun presents data (and insights) gathered from a national quantitative survey on consumer attitudes about the growing trend of collaborative consumprion.

Feel free to visit the Talkinar archive, sign up for notices about future events, or get in touch by following the links below.

This video provides an introduction to the Sharing Economy trend:

For you: the "'Sharing Economy' Brand Success Metrics" chart. Download it. Use it to envision new success metrics. And share it.

Sharing Economy Brand Success Metrics poster preview
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