Blog entries

Campbell Mithun to address “Sharing Economy” trend in next live-streamed #Talkinar

Kristine Olson — Fri, 27 Jan 2012 16:29:09 +0100

View Talkinar invite and register: http://bit.ly/xWspab

MINNEAPOLIS – Minneapolis agency Campbell Mithun will host a live-streamed online conversation about the new Sharing Economy trend and its implications for marketers. The interactive Talkinar event includes a panel of experts from organizations curren...

Campbell Mithun promotes Erick Jensen to associate director of media strategy

Kristine Olson — Thu, 19 Jan 2012 18:03:03 +0100

MINNEAPOLIS – Campbell Mithun announced the promotion of Erick Jensen to associate director of media strategy in its Compass Point Media unit. In his new role Jensen will share leadership duties on the SuperValu account with Melanie Skoglund, director of media strategy and investments. Jensen most recently has served clie...

Campbell Mithun (@cmithun) teams with Greater Twin Cities United Way (@UnitedWayTC) to use ...

Kristine Olson — Thu, 12 Jan 2012 23:35:39 +0100

The “13 Tweets and 13 Causes” process: job seekers apply via 13 tweets while 13 United Way agency partners vie by social-media vote to be selected as the Lucky 13 pro bono project

MINNEAPOLIS -- Advertising agency Campbell Mithun will hire its 2012 Lucky 13 interns based on a job application of 13 tweets, whil...

The Other Side of the Lucky Coin

Vince Koci — Thu, 12 Jan 2012 18:41:49 +0100

It hit me for the first time about a month ago.

I was sitting in a meeting. Nothing terribly out of the ordinary. I took a sip of coffee. Looked down at my notes: mostly doodles. Tuned back into the discussion. The meeting was a brainstorm about the 2012 Lucky 13 internship process. Nuts-and-bolts stuff; how the w...

What I learned in 2011

Steve Wehrenberg — Tue, 03 Jan 2012 17:01:12 +0100

Editor’s note: this piece originally appeared as Dec 22 post on www.theMplsEgotist.com

1.
I learned from my wife of 33 years that a husband can’t just say the same thing over and over again only louder and call it ...

What I learned in 2011 - Steve Wehrenberg, CEO, Campbell Mithun

Kristine Olson — Thu, 22 Dec 2011 08:00:00 +0100

"What I learned in 2011." - Steve Wehrenberg, CEO, Campbell Mithun

CLICK HERE: THE MPLSEGOTIST.COM DEC. 22, 2011

Strategic Communications and the Law: Color Inside the Lines

Carolyn Carter — Wed, 21 Dec 2011 08:00:00 +0100

Recently I participated in a panel discussion at the U of M on the topic: “That’s a Good Question: Strategic Communication, Law and Life as a Professional.” The panel was moderated by Gordon Leighton, Lecturer and M.A. Program Coordinator, and included John Pickerill, a trademark attorney at Fredrickson & Byron, and Jeff ...

Parking by phone at MOA

Kristine Olson — Tue, 20 Dec 2011 08:00:00 +0100

Parking by phone at MOA

CLICK HERE: STATRIBUNE.COM DEC. 20, 2011

The Most Unforgettable Ad Campaigns Of 2011

Kristine Olson — Tue, 20 Dec 2011 08:00:00 +0100

CLICK HERE: FORBES.COM DEC. 20

Three ways to find truth in advertising

Kristine Olson — Mon, 19 Dec 2011 08:00:00 +0100

CLICK HERE: STARTRIBUNE.COM DEC.19

Campbell Mithun Wins KeyBank and Wellmark in Show of Business Momentum

Kristine Olson — Thu, 15 Dec 2011 08:00:00 +0100

CLICK HERE: FINANCE.YAHOO.COM DEC. 15

Campbell Mithun does butter better for Land O'Lakes

Kristine Olson — Mon, 05 Dec 2011 08:00:00 +0100

CLICK HERE: themplsegotist.com DEC. 5

Minnesotans You Should Know

Kristine Olson — Fri, 02 Dec 2011 08:00:00 +0100

CLICK HERE: TWIN-CITIES-BUSINESS DEC. 2

Mooove over, cows: we’re shooting a butter ad

Peggy Arnson — Thu, 01 Dec 2011 21:41:51 +0100

Campbell Mithun’s new Land O Lakes® Butter campaign asks consumers a big question: “Do you know where your butter comes from?”

The sweet cream in Land O Lakes Butter comes from fresh milk produced by Land O’Lakes Cooperative farm families across the country, of course. But why tell...

Winter comes fast in Campbell Mithun’s “Snow Globe” spot for Toro

Kristine Olson — Mon, 21 Nov 2011 16:32:00 +0100

Computer-generated blizzard makes for a much easier “snow shoot”

MINNEAPOLIS – Winter suddenly storms into Campbell Mithun’s idyllic “Snow Globe” spot with a shake, shake, shake – and is quickly put in its place by a Toro snowblower. The spot conveys how universally victimizing a blizzard can feel and, for those with a suitable snow machine (Toro brand, of course), the joy of restoring control. It all happens in just 30 seconds and without the use of one real flake ...

Campbell Mithun wins Wellmark health insurance account

Kristine Olson — Mon, 21 Nov 2011 08:00:00 +0100

Agency builds substantial health practice with recent account wins

MINNEAPOLIS – After a competitive pitch involving nine agencies, Campbell Mithun has won the opportunity to develop brand strategy and cross-platform integrated creative for Wellmark, a health insurance company serving more ...

Campbell Mithun for Toro. Just in time for snow.

Kristine Olson — Fri, 18 Nov 2011 08:00:00 +0100

CLICK HERE: THEMPLSEGOTIST.COM NOV.18

Three Ways to Find Truth in Advertising

Steve Wehrenberg — Thu, 17 Nov 2011 23:45:18 +0100

Note: this post presents content from a speech given by Steve Wehrenberg at Augsburg College on November 17.

Some don't believe it, but "truth" and "advertising" do belong in the same sentence. Even though the general public and many in the business community itself disagree, you can find truth in advertising. And more importantly, there should be more truth in advertising. Because, actually, in advertising nothing works better than t...

Google+ Pages Gets Mixed Reviews

Kristine Olson — Wed, 09 Nov 2011 08:00:00 +0100

CLICK HERE: ADWEEK.COM NOV. 9

Campbell Mithun wins agency-of-record status for KeyBank

Kristine Olson — Tue, 25 Oct 2011 16:22:44 +0100

Integrated marketing communications approach closes the deal for the KeyBank client

MINNEAPOLIS – Campbell Mithun has been named the new agency of record by Cleveland-based KeyBank to perform brand-planning, creative and media-planning duties in markets nationwide. Creative deliverables will include TV, print, digital, web, local-market events, brand collateral and direct mail.

“This assignment aligns squarely with our strengths,” said ...