Leadership

Steve began his near 30 year advertising career as a copywriter, which explains his astute instincts in marketing communications. From copywriting, Steve transitioned to account and strategic account leadership positions in most every product category out there. He rose through the ranks and landed the job of Campbell Mithun Chief Executive Officer in 2006.

Steve has been a catalyst in the creation and refinement of key CM proprietary strategic tools. CM’s Strategic Architecture mapping helps clients prioritize strengths and define a path to success, even in the most complex of businesses. Steve also helped pioneer our Brand Zealotry model and Brand Conversion research tools to help CM give clients unique insights into what motivates their customers. All to relentlessly drive sales and growth. Steve was a major influence behind one of Campbell Mithun’s most successful campaigns, H&R Block’s “You Got People.” It was named best brand insight of 2007 by Ad Age, received the 2008 AAAA Jay Chiat Account Planning Award and has gotten accolades throughout the industry.

In addition to running CM, Steve teaches a strategy course in the University of Minnesota’s Master’s Program in Strategic Communications.   He has co-written a new edition of The Successful Marketing Plan with former Famous Footwear client Scott Cooper, to be published summer 2011.  And he serves on the board of the Greater Twin Cities United Way.

As President of Campbell Mithun, Rachael will oversee the upfront integration of digital capabilities throughout client services, technology and production.

In her previous role of Managing Director, MRM Worldwide Minneapolis, Rachael had leadership and P&L responsibilities, including overall strategy, business development, service delivery and quality.

A strong believer in leveraging digital channels to drive measurable business impact, Rachael created digital success for clients like General Mills, H&R Block, Microsoft, The Hartford, Sony, National City Bank, Target and Intel (Asia-Pacific region).

Rachael brings more than 20 years experience as a marketing professional from both the agency and client perspectives. However, since 1995, her experience has been solely focused in the online space, encompassing all aspects of digital marketing strategy and development.

Rachael knows first hand the challenges of today’s clients from her experience as Vice President, Interactive Marketing for the global hospitality leader Carlson Companies, where she developed eCommerce platforms and online marketing strategies for their hotel brands including Regent, Radisson, and SAS in Europe.

Not just a digital savant, Rachael spent nine years in creative development roles for various agencies, working with clients such as Marriott Hotels Worldwide, Polo Ralph/Lauren, and Hertz.

In addition to multiple industry awards for her work, Rachael is among the select few awarded the McCann Worldgroup H.K.McCann Award for Outstanding Leadership.

No one understands how to use the financial resources of an agency to create mutual success for a business and its’ clients like Steve Arndt.

Steve is one of the few financial minds that can keenly recognize the difference between costs and investments in this rapidly changing marketing landscape, allowing Campbell Mithun to invest in growth strategies while maintaining an enviable position of financial stability.

His counterparts on the client side laud Steve’s collaboration and his commitment to transparency and fairness in all aspects of Campbell Mithun’s business partnerships.

Steve’s prior experience as a senior leader in KPMG’s Information, Communication and Entertainment Practice serving global clients has helped form his broad perspective in financial management.

Dick joined Compass Point in 1993, and has helped lead the practice for the past 16 years. Prior to Compass Point, he was the Director of Media Planning and Strategy at General Mills. Dick started his career as a media planner at Campbell Mithun.

He understands the importance of outstanding media planning and execution in building successful brands having been Director of Media for dozens of leading brands on the client side at General Mills.

Facing challenges that require creative media solutions is Melanie's forte.  Her clients’ say it best, "Melanie consistently brings tangible strategic and executional solutions to the table which contributes to building our business."  Melanie's vast experience includes working at multiple agencies, running a successful consulting business as well as working on the client side; this has fine-tuned her 360 degree abilities and phenomenal can-do attitude. 

Kathy oversees all production of broadcast, print, digital, outdoor, and mobile advertising. In her spare time she…has no spare time. But what she does have is a work ethic that she always works tirelessly to make things better. You might call it a relentless pursuit of perfection. Kathy is constantly looking for ways to match client needs with innovative ways to leverage brand strengths. She was a force of nature in securing TRESemmé’s highly successful branded partnership with Bravo’s mega-hit reality series, Project Runway. So happy is Alberto Culver, they asked CM to create a proprietary reality show, Shear Genius, for their Nexus brand of hair products. If you want to know what’s next, the latest trends, and how to incorporate those insights across all things consumer, ask Kathy. She will deliver the goods.

Heath Rudduck leads and manages the agency's creative output.  He's skilled in the fine art of talking your ears off when it comes to his passion for big organizing ideas and his love for untapped creative possibilities.  He revels in the fantastic nonlinear communication world of today and lives to create immersive, engaging experiences. 

From branded-content experiences to user-generated social campaigns, he believes in building brands that stand the rigors of time, but that also can morph with shifting markets.  He possesses a boundless passion for possibilities, fueled by the power of harnessed insights, by the weaving of ideas into consumers' lives and by embracing the thrill of the new.

His 20 years of international experience span major industry categories from CPG, FMCG, pharmaceuticals, automotive and large-footprint retail-to-consumer electronics, telecommunications and travel. His clients have included P&G brands, Olay, Pampers, Crest, Gillette, Tide, Downy, Tampax, Head & Shoulders, General Motors, Buick, GMC, Aflac Insurance, Stop 'n Shop, Staples, Goodyear and SunTrust.

Considered one of the founders of digital creativity in Australia, Heath has worked around the globe, spending time in AsiaPac, the Middle East and Europe.  Prior to joining Campbell Mithun, he served as executive creative director at Digitas, Boston region.

But he's just a regular bloke, who really loves what he does.  A lot.



Virtuosity. Authenticity. Tenacity. Reid is the embodiment of these traits and more. He is an outstanding leader and nurturer of talent and ideas. Perhaps most importantly, he’s never, ever satisfied. He knows no matter how good something is, it could always be better.

Reid is the co-architect of H&R Block’s highly regarded and very successful "You Got People" campaign. Called “the best selling idea we’ve seen in 5 years” by AdAge magazine.

In 2008, Reid received the prestigious H.K. McCann Leadership Award. And his work has been recognized by almost every industry creative award show – including Effie’s, Cannes, Communication Arts and The One Show.

Experience: Burger King, Canadian Tire Stores, Coca-Cola, Craftsman Tools, ConAgra-Healthy Choice, Dish Network, Domino’s Pizza, Equal Sweetener, FiServ, Ford Motor Company, H&R Block, Kenmore, Kmart, Lowe’s Home Improvement Centers, National City Bank, Nestea, Schwan’s, Red Baron & Freschetta, Sears, Sears Brand Central ,Starter Apparel, Toro, Unilever – Breyers, Good Humor, Klondike, Popsicle

You want an analytics geek, Giles Martin is it.  He identifies key performance indicators from within the current mountain of marketplace data and turns them into actionable insights to benefit our clients. He leads the agency’s use of data both to create real-time views of consumer behavior and to analyze the performance of specific communications channels or executions – all with the goal of optimizing returns and predicting outcomes in increasingly relevant ways.

Prior to joining the Compass Point Media unit of Campbell Mithun, Martin worked at Ocean Media Inc. (Los Angeles), where he built data analytics capabilities for all clients and provided account leadership on eHarmony.com.

He began his agency career in the UK at agencies including Carat and M&C Saatchi, working in disciplines including client services, planning, analytics and strategy. His transition into analytics and accountability was a natural outgrowth of a passion for accountability and data. He earned degrees from Oxford University in philosophy and modern languages.

Click here to listen to an audio clip of Giles commenting on the role of analytics.

Chris joined the Compass Point Media unit of Campbell Mithun in August 2009, and provides thought leadership in digital and emerging media forms across all of our clients.  Previously, Chris was with Crispin Porter + Bogusky in Boulder, Colorado.  Chris’s Quote: "I was drawn to Compass Point Media and Campbell Mithun because of the smarts, passion and energy that they bring to their brands."

As Campbell Mithun’s Director of Technology and Innovation, Sean and his team will work closely with the creative group to develop technically sophisticated, immersive consumer experiences. He also is responsible for driving innovation throughout our solutions in order to provide competitive advantage to our clients.

Sean is an experienced cross-platform systems architect and has delivered SOA applications utilizing many platforms including .Net, Java, Flash, and PHP. Sean's expertise also extends onto the presentation layer where he has years of experience creating rich social and mobile marketing applications – developing applications for Facebook, iPhone, and Android.

Sean has used this expertise to create success for clients like Navy.com, Zales, Carlson Companies, National City, Microsoft, General Mills, and Nestlé. His work has won numerous honors for technology and innovation including Google’s Marketing Machine Award and 2008 Best Experimentation from General Mills.

Befitting a leading edge “techie,” Sean maintains a blog on Tumblr and is active on many social networks including Twitter (@sean_obrien) and FriendFeed.

Sean joined MRM Worldwide from KeyStaff Online, Inc., where as Web Productions Director he specialized in applications engineering. Sean has also served as an onsite consultant for clients including US Bancorp and Accenture.

Lynn makes sure that if we’re going to make Everything Talk for our clients, we start by listening – to consumer sentiment, brand impressions, cultural insights.  Then she uses both right- and left-brain analysis to turn mountains of data into motivating insights, insights that drive creative imagination and effective communications.  No one does it better.  Proof could be her national Jay Chiat Planning Award for work on H&R Block, or, quite simply, our clients’ day-to-day healthy brand metrics.

When asked what Campbell Mithun tenet best describes her, Debbie Fischer answered, “passion”.

You don’t need much time in her presence to confirm that. A few moments with Debbie and her passion for making Campbell Mithun a first-class creative organization is evident.

Debbie’s commitment to attracting and training the best talent has driven her to create and lead one of the best agency intern programs in the country– the Campbell Mithun Lucky 13. Now in its 6th year, the reputation of the Lucky 13 program has attracted attention from around the world. Many have become full-time employees and are creating success for CM with their own brand of passion.

Debbie brings great experience to our Human Resources program, having worked in senior recruitment and development at other organizations like Disney, Target and Wells Fargo.