Leadership

Steve began his near 30 year advertising career as a copywriter, which explains his astute instincts in marketing communications. From copywriting, Steve transitioned to account and strategic account leadership positions in most every product category out there. He rose through the ranks and landed the job of Campbell Mithun Chief Executive Officer in 2006.

Steve has been a catalyst in the creation and refinement of key CM proprietary strategic tools. CM’s Strategic Architecture mapping helps clients prioritize strengths and define a path to success, even in the most complex of businesses. Steve also helped pioneer our Brand Zealotry model and Brand Conversion research tools to help CM give clients unique insights into what motivates their customers. All to relentlessly drive sales and growth. Steve was a major influence behind one of Campbell Mithun’s most successful campaigns, H&R Block’s “You Got People.” It was named best brand insight of 2007 by Ad Age, received the 2008 AAAA Jay Chiat Account Planning Award and has gotten accolades throughout the industry.

No one understands how to use the financial resources of an agency to create mutual success for a business and its’ clients like Steve Arndt.

Steve is one of the few financial minds that can keenly recognize the difference between costs and investments in this rapidly changing marketing landscape, allowing Campbell Mithun to invest in growth strategies while maintaining an enviable position of financial stability.

His counterparts on the client side laud Steve’s collaboration and his commitment to transparency and fairness in all aspects of Campbell Mithun’s business partnerships.

Steve’s prior experience as a senior leader in KPMG’s Information, Communication and Entertainment Practice serving global clients has helped form his broad perspective in financial management.

As President of Campbell Mithun, Rachael will oversee the upfront integration of digital capabilities throughout client services, technology and production.

In her previous role of Managing Director, MRM Worldwide Minneapolis, Rachael had leadership and P&L responsibilities, including overall strategy, business development, service delivery and quality.

A strong believer in leveraging digital channels to drive measurable business impact, Rachael created digital success for clients like General Mills, H&R Block, Microsoft, The Hartford, Sony, National City Bank, Target and Intel (Asia-Pacific region).

Rachael brings more than 20 years experience as a marketing professional from both the agency and client perspectives. However, since 1995, her experience has been solely focused in the online space, encompassing all aspects of digital marketing strategy and development.

Rachael knows first hand the challenges of today’s clients from her experience as Vice President, Interactive Marketing for the global hospitality leader Carlson Companies, where she developed eCommerce platforms and online marketing strategies for their hotel brands including Regent, Radisson, and SAS in Europe.

Not just a digital savant, Rachael spent nine years in creative development roles for various agencies, working with clients such as Marriott Hotels Worldwide, Polo Ralph/Lauren, and Hertz.

In addition to multiple industry awards for her work, Rachael is among the select few awarded the McCann Worldgroup H.K.McCann Award for Outstanding Leadership.

Dick joined Compass Point in 1993, and has helped lead the practice for the past 16 years. Prior to Compass Point, he was the Director of Media Planning and Strategy at General Mills. Dick started his career as a media planner at Campbell Mithun.

He understands the importance of outstanding media planning and execution in building successful brands having been Director of Media for dozens of leading brands on the client side at General Mills.

Kathy oversees all production of broadcast, print, digital, outdoor, and mobile advertising. In her spare time she…has no spare time. But what she does have is a work ethic that she always works tirelessly to make things better. You might call it a relentless pursuit of perfection. Kathy is constantly looking for ways to match client needs with innovative ways to leverage brand strengths. She was a force of nature in securing TRESemmé’s highly successful branded partnership with Bravo’s mega-hit reality series, Project Runway. So happy is Alberto Culver, they asked CM to create a proprietary reality show, Shear Genius, for their Nexus brand of hair products. If you want to know what’s next, the latest trends, and how to incorporate those insights across all things consumer, ask Kathy. She will deliver the goods.

Don has been building brands so long he may remember when Betty Crocker was in cooking school. He’s gotten his hands dirty working with top brands in almost every category. In addition to Betty Crocker, Don has lent his marketing expertise to companies like Breyers ice cream, Popsicle, Chex Party Mix, M&Ms, TRESemmé, Klondike, Land O’ Lakes and Burger King. (To name only a few.)

Don’t let Don’s boyish exterior fool you. There’s three decades of agency experience behind his gentle façade. Just ask General Mills. Don took a fledgling Chex Party Mix brand and returned it to first-tier status in the highly competitive snack foods category.

Virtuosity. Authenticity. Tenacity. Reid is the embodiment of these traits and more. He is an outstanding leader and nurturer of talent and ideas. Perhaps most importantly, he’s never, ever satisfied. He knows no matter how good something is, it could always be better.

Reid is the co-architect of H&R Block’s highly regarded and very successful "You Got People" campaign. Called “the best selling idea we’ve seen in 5 years” by AdAge magazine.

In 2008, Reid received the prestigious H.K. McCann Leadership Award. And his work has been recognized by almost every industry creative award show – including Effie’s, Cannes, Communication Arts and The One Show.

Experience: Burger King, Canadian Tire Stores, Coca-Cola, Craftsman Tools, ConAgra-Healthy Choice, Dish Network, Domino’s Pizza, Equal Sweetener, FiServ, Ford Motor Company, H&R Block, Kenmore, Kmart, Lowe’s Home Improvement Centers, National City Bank, Nestea, Schwan’s, Red Baron & Freschetta, Sears, Sears Brand Central ,Starter Apparel, Toro, Unilever – Breyers, Good Humor, Klondike, Popsicle

Robert grew up on Happy Meals, Pop-Tarts, Disney and Nintendo. He cut his teeth on Adidas, Fruitopia and ToysRUs.com and even had a hand in Toyota, Western Union and Allstate. He can claim ad industry accolades like The One Show, Addys, MOBIUS and Shots. He has even been featured on Fox News.

His Pop-Tarts work broke the record at Kellogg’s for the highest score on ASI testing, his Sony promotion won the Gold Breezy from the Direct Marketing Association and his Big Mac commercial saw sales shoot up around the globe (18% in China).

Experience: Alberto Culver, Allstate, Adidas, Coke, Eggo, Famous Footwear, Footlocker, Hallmark, Kellogg’s Rice Krispies Treats and Pop-Tarts,Land O’Lakes, McDonald’s, Nintendo, Reebok, Sony, Toyota, ToysRUs.com, Unilever – Breyers, Good Humor, Klondike, Popsicle, Western Union

As Campbell Mithun’s Director of Technology and Innovation, Sean and his team will work closely with the creative group to develop technically sophisticated, immersive consumer experiences. He also is responsible for driving innovation throughout our solutions in order to provide competitive advantage to our clients.

Sean is an experienced cross-platform systems architect and has delivered SOA applications utilizing many platforms including .Net, Java, Flash, and PHP. Sean's expertise also extends onto the presentation layer where he has years of experience creating rich social and mobile marketing applications – developing applications for Facebook, iPhone, and Android.

Sean has used this expertise to create success for clients like Navy.com, Zales, Carlson Companies, National City, Microsoft, General Mills, and Nestlé. His work has won numerous honors for technology and innovation including Google’s Marketing Machine Award and 2008 Best Experimentation from General Mills.

Befitting a leading edge “techie,” Sean maintains a blog on Tumblr and is active on many social networks including Twitter (@sean_obrien) and FriendFeed.

Sean joined MRM Worldwide from KeyStaff Online, Inc., where as Web Productions Director he specialized in applications engineering. Sean has also served as an onsite consultant for clients including US Bancorp and Accenture.

Can an electrical engineer find happiness in the ever-changing world of digital communications?  Absolutely. Adina orchestrates our digital capabilities, including connections strategy, creative development, technological applications, production and training.

Prior to Campbell Mithun, Adina invested ten years at JWT, Minneapolis. She is responsible for launching many marketing/communications agencies into the digital age.  But now she’s ours.

Adina’s strengths lie in technology, strategy and client service, while working on brands like Ford, Unilever, AOL Time Warner, U.S. Marines, Pfizer, 3M and Xerox. And do not forget, a B.S. in Electrical Engineering and a Master’s Degree in Engineering Management hang on her wall.  (Just above a picture of her husband.)

As Campbell Mithun’s new Director of Integrated Operations, Lynn leads the development and implementation of integrated processes across all areas of the agency operations. She also has responsibility for driving cross-discipline learning to ensure CM is ahead of the ever-changing marketing landscape.

Formerly Managing Director for the MRM Worldwide Minneapolis, Lynn had leadership and P&L responsibilities for one of the leading offices of that top 5 global digital firm. With wide-ranging experience in strategic planning, marketing, branding and communications integration; Lynn has created success in the digital space for clients like Nestlé Purina, General Mills, Andersen Windows, US Navy, Nestlé, Lunesta, Supervalu and Mutual of Omaha.

Joining Campbell Mithun is a homecoming for Lynn, having previously spent 18 years here leading a diverse group of durable, retail, financial services, CPG and B2B clients including Andersen Windows, Frigidaire, Kimberly-Clark, International Dairy Queen, Control Data, Comerica Bank, and United HealthCare.

Lynn knows the demands and pressures faced by today’s marketing clients, having started her career working in client-side advertising roles with McDonald’s Corporation, First Bank System (now US Bancorp) and ITT.

While Lynn’s formal education includes a bachelor’s degree in journalism from the University of Missouri, she will tell you she also proudly holds certification from the hallowed halls of McDonald’s Hamburger University, Dairy Queen Cone College and Andersen Windows University.

Lance is blessed with a natural ability to find cultural insights, inflection points, points of cultural tension where a brand or product can come in and not just solve a problem, but own some real estate. As head of Account Planning, he has assembled a strong group of planners who know where great ideas begin: with keen creative insights to strip down brands to their core essence. After all, true sustainable growth needs a solid foundation.

Lance joined Campbell Mithun after an impressive run at Leo Burnett Toronto, where he built one of the best planning departments in Canada.  During his 20-year tenure, Leo Burnett was named the #1 agency for effectively “leveraging consumer insights.”Like all good Canadians, Lance wears hockey skates when he’s not searching for the perfect creative strategy. Go after him in the corners at your peril.

When asked what Campbell Mithun tenet best describes her, Debbie Fischer answered, “passion”.

You don’t need much time in her presence to confirm that. A few moments with Debbie and her passion for making Campbell Mithun a first-class creative organization is evident.

Debbie’s commitment to attracting and training the best talent has driven her to create and lead one of the best agency intern programs in the country– the Campbell Mithun Lucky 13. Now in its 4th year, the reputation of the Lucky 13 program has attracted attention from around the world. Many have become full-time employees and are creating success for CM with their own brand of passion.

Debbie brings great experience to our Human Resources program, having worked in senior recruitment and development at other organizations like Disney, Target and Wells Fargo.