Agency builds substantial health practice with recent account wins
MINNEAPOLIS – After a competitive pitch involving nine agencies, Campbell Mithun has won the opportunity to develop brand strategy and cross-platform integrated creative for Wellmark, a health insurance company serving more than 2 million members in Iowa and South Dakota. The win adds an insurance client to the agency’s deep health-related client roster.
“Wellmark’s brand strategy and creative needs fall right in our sweet spot,” said Rachael Marret, president of Campbell Mithun. “And with the increasing disruption of communications conventions in the category, there are huge opportunities for a brand to differentiate itself. We’re honored to lead them forward.”
“With all the change we have experienced and still expect in our industry, it’s more important than ever to be certain our brand communications align with our identity and mission,” said George Hanna, executive vice president of sales and marketing at Wellmark. “We’re looking forward to working with Campbell Mithun to assist us as we guide our members and communities through this shifting landscape.”
Campbell Mithun’s roster of health-industry clients includes Airborne, Children’s Hospital of Philadelphia, The Mayo Clinic, Scott and White Memorial Hospital, and Sonovion brands (Xopenex, Lunesta). Former clients include Easter Seals, Eli Lilly, Kimberly-Clark, Novartis, Pfizer and UnitedHealth Group, among others.
Announcement of the Wellmark win comes on the heels of Campbell Mithun announcing its selection as AOR by KeyBank.
Wellmark, Inc. (www.wellmark.com) does business as Wellmark Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries and affiliated companies, including Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark Health Plan of Iowa, Inc., insure or pay health benefit claims for more than 2 million members in Iowa and South Dakota. Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, and Wellmark Health Plan of Iowa, Inc. are independent licensees of the Blue Cross and Blue Shield Association.