Taylor Harris and Amy Parsons honored among “Top 25” media professionals;
Earl Herzog receives Lifetime Achievement Award
MINNEAPOLIS – Compass Point Media received three 2012 Diamond Awards from the Alliance for Women in Media, with Taylor Harris and Amy Parsons honored among the “Top 25” in media and newly retired Earl Herzog receiving the 2012 Lifetime Achievement Award. Two additional agency employees, media negotiator Ben Schulz and search specialist Mahmood Kahn, were among the seventy-five local media professionals nominated to receive “Top 25” awards.
“What a proud evening for the Compass Point Media family,” said Dick Hurrelbrink, president of Campbell Mithun’s Compass Point Media unit. “These are such well-deserved awards. Taylor and Amy consistently deliver smart media work while championing the industry. And Earl Herzog: his lifetime of achievement put Minneapolis on the media map; we all are indebted to him in one way or another.”
About Taylor Harris and Amy Parsons, winners of AWM’s “Top 25” Diamond Awards
Taylor Harris, interactive media strategy supervisor, maintains a significant client load while managing a productive and dedicated team. Her clients, team and even the media community rely on her expert point of view regarding the practical effect of breaking digital trends and technologies. She consistently delivers innovative ideas and contributes to award-winning work. She joined Compass Point Media in January 2010.
Media investments supervisor Amy Parsons negotiates fiercely but fairly for her clients and tirelessly invests in the development of her team. She possesses an inspiring passion for the industry, evident in her recent appearance as a presenter at AWM’s New Season luncheon. With more than 14 years of broadcast negotiations experience, she’s an expert at handling the volatility of the industry with integrity and grace.
About Earl Herzog, winner of AWM’s 2012 Lifetime Achievement Award
Earl Herzog, newly retired from Compass Point Media, joined Campbell Mithun in 1971 (when the price of a SuperBowl spot was $72,000). He helped operationalize the media industry in Minneapolis, including the development of specialties in planning, buying and platform-based negotiations. He contributed to major agency client wins including H&R Block, Kmart, Dow Brands and, more recently, Johnsonville and SuperValu who remain key Compass Point Media clients.
Earl invested tirelessly in the industry, teaching at the U of M’s School of Journalism and holding leadership positions at AdFed, the 4A’s Media Policy Committee and the Business Press Association. He received AdFed’s prestigious Silver Medal award in 2006.
At a recent event to honor his retirement, Earl commented: “I don’t think there’s ever been a more exciting time to be in the media business. My one regret [about retiring] is that the business is getting more exciting and challenging and interesting all the time. Frankly, when you had three networks, and we were debating whether we could ever support a fourth, it was pretty boring media work. Though the business challenges are harder, appreciate what you have. It’s really, really good.”
About the Alliance for Women in Media | Diamond Awards
The Alliance for Women in Media, founded in 1951 as the American Women in Radio and Television, is the longest established professional organization dedicated to advancing women in media and entertainment. Its mission centers on educating, advocating and acting as a resource for its members, the industry and the public. The Minnesota AWM chapter has honored excellence in media with its Diamond Awards for nine years, and 2012 marks the third year it has presented a Lifetime Achievement Award. Website: www.awm-mn.org
I still haven’t found which bus stop, closest to Campbell Mithun, will supposedly lead me home.
My internal sense of direction is severely broken, or maybe it was just never there to begin with. Even the all-knowing Google and I can never agree where we both are. Unsurprisingly, it took me a couple tries to find my cubicle. I’ve come to the reluctant conclusion that it does not, in fact, move, and it’s just me.
I’m just really good at being lost.
Whenever someone asks me about my time here so far at Campbell Mithun, I invariably start, ramble intermittently, and conclude with "it’s just very weird." Now, don’t misunderstand me. I love weird. After all, I’m representin’ the “Keep Austin Weird” part of this country, y’all.
I think it’s weird because I have absolutely no idea what is going on here.
They let us sit at the same table as the grown-ups. They send us emails intentionally. They give us feedback on our work for real clients. They even have us developing a campaign as a team for the local non-profit Cornerstone.
Have these people lost their minds? No.
People here just really want us to learn. I know, I shouldn’t sound so shocked. But to be in an environment where it’s okay that you don’t know what you’re doing most of the time and be paid for it, is kindly weird. And they let you come back the next day to do it all again.
I guess we'll know we’re doing something right until something goes wrong.
Another intern and I were in a creative meeting, and it was rather quiet. I asked if we could say things. As interns. Executive Creative Director Reid Holmes responded along the lines of, “If you’re too afraid to say something stupid, you’re in the wrong place.”
I get it. Here at Campbell Mithun: Everything Talks. Even the interns.
Now, if only I could find my bus stop.
- Laura Romer, Haphazard Lucky 13 Copywriter Intern
Creative work features Circus Juventas professionals performing poses to symbolize the power of coming together to provide shelter, education and independence
MINNEAPOLIS – Campbell Mithun has developed The POWER of WE campaign for Greater Twin Cities United Way featuring circus performers creating three poses -- a house, the ABCs and a wheelchair ramp -- to depict how a community, working together, can serve those who are most in need. The work, featuring St. Paul-based Circus Juventas professionals, marks the eighth campaign donated by Campbell Mithun to support United Way and follows the “Every ONE Counts” 2011 campaign.
“Instead of writing a line that tries to talk about The POWER of WE, we set out to show it in action,” said Bryan DeYoung, associate creative director at Campbell Mithun. “Working with the talented coaches at Circus Juventas was a natural. They gave us a compelling execution that quickly demonstrates a community coming together to make a difference, which is what United Way is all about.”
A community came together in the creation of the creative campaign, as well. Campbell Mithun worked closely with Circus Juventas and United Way to meet requirements that the creative work do three things: include the white “Live United” t-shirts, depict a recipient, and involve real United Way donors. The following donors participated:
· Lydia Botham (forms the top of the 4-person ramp): Land O’Lakes Foundation, United Way donor, Women’s Leadership Council member
· Scott Cummings (makes up the vertical line in the “B”): Accenture, United Way donor, Leadership Giving member
· Nadine Parris (forms the left side of the shelter roof): GE Capital Fleet Services, United Way donor, WINGs member
“We’re thrilled with this fresh approach toward telling the story we love to tell: the collaboration of individuals can really make a difference in our community,” said Kathy Hollenhorst, senior vice president of marketing and communications for Greater Twin Cities United Way. “What a privilege it’s been to watch this work unfold and to anticipate its power as a tool for generating real support for those who need it.”
The POWER of We integrated campaign includes a centerpiece digital video (in varying lengths: :90, :30 and :15) as well as out-of-home billboards, digital banners, mobile banners and a behind-the-scenes video capturing the creation of the work.
The campaign breaks in June, runs into July and will be used in workplace campaigns throughout the fall. Media placements were secured by Haworth Media
The 2012 United Way annual campaign will be chaired by Ecolab CEO Doug Baker and his wife Julie, who have a goal of raising $90 million to address the most pressing needs in the Twin Cities nine-county region.
· Associate Creative Director: Bryan DeYoung
· Production Co.: Jonathan Chapman Photography
· Art Director: Justin Zweig
· Audio Engineer / Composer: Todd Syring
· Copywriter: Haddayr Copley-Woods
· Producers: Miriam Epstein, Bill Schneck
· Post production: Elemental Motion Media
· Retouching: Brad Palm LLC
· Photographer/director: Jonathan Chapman
About Greater Twin Cities United Way
Greater Twin Cities United Way addresses our community’s most critical issues by focusing on three key areas: Basic Needs, Education and Health. The organization attacks poverty on multiple, interconnected fronts to achieve lasting change – through 10 measurable goals – by collaborating with business, government and nonprofit organizations to create solutions and carry out our call to action to LIVE UNITED by encouraging everyone to Give. Advocate. Volunteer. United Way serves people living in or near poverty in nine counties: Anoka, Carver, Chisago, Dakota, Hennepin, Isanti, Ramsey, Scott and western Washington. Join the movement. LIVE UNITED. For more information visit www.unitedwaytwincities.org or call (612) 340-7400.