Flicker effect dramatizes how the transformative nature of shoes can inspire “A New You”
MINNEAPOLIS – Campbell Mithun’s back-to-school work for Famous Footwear breaks this week as part of the agency’s “A New You” campaign under the brand’s “Make Today Famous” umbrella brand idea. The “Flicker” spots -- “Flicker” (Brand) (:30), “Flicker” (BOGO) (:30) -- visually demonstrate how different shoes can change your look and how you present yourself to your world.
“Back-to-School season often is about re-making and re-presenting personal style,” said Andy Anema, creative director at Campbell Mithun. “These spots illustrate that process while reinforcing that shoes can play a part in affecting who you are and what you feel like on any given day.”
The agency worked with director Omri Cohen of Green Dot Films, who used multiple film and digital formats to create the work, including high-speed Weisscam, 35 mm film camera, Arri Alexa, Canon 5D and stop motion with Canon 1D.
The Back-to-School spots run nationwide through mid-September. Earlier “A New You” executions included flights created for Summer 2011 : Kenyans, Martial Arts and Undercover Cop; and Spring 2011: Red Carpet , Bollywood, Secret Agent, Base Jumping and Impalas.
EVP/Chief Creative Officer: Heath Rudduck
CD/Copywriter: Bill Johnson
CD/Art Director: Andy Anema
VP/Director of Integrated Production: Kathy DiToro
Producers: David Howell, Kat Dalager
Final Mix: Todd SyringVP/Manager of Business Affairs: Donna Gary
Production Business Manager: Tracie Kittelson
VP/Manager of Legal Compliance and Broadcast Traffic: Carolyn Carter
Director: Omri Cohen, Green Dot Films
Managing Director: Rick Fishbein, Green Dot Films
Executive Producers: Darren Foldes and Rich Pring, Green Dot Films
Director of Photography: Tim Hudson, Green Dot Films
Line Producer: Krista Thompson, Green Dot Films
Editor: Brett Astor, Channel Z
Music: Nylon Studios
Make Today Famous
Famous Footwear’s “Make Today Famous” campaign was created by Campbell Mithun in 2009. The campaign shows how people can make even everyday activities “famous” in their own unique ways, influenced by the shoes on their feet. The 2011 “A New You” executions follow the 2010 “Frozen Moments” holiday and Back-to-School work.
Though our 2011 Lucky 13 interns have created their own blog to share a bit of their summer experience (http://lucky13interns.posterous.com), we will feature a periodic post here. Below you’ll find new media intern Connor Johnson, providing an update for us all (and his mother) about what attracted him to the job, his passion for media and culture, and how he’s spending his time here at the agency. We’re thrilled to have him (and his fellow 2011 Lucky 13ers) among us.
Kris Olson, director of corporate communications, Lucky 13 fan