Apr 29

Rash Report: Product placement gets 'Super Sized'

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Posted by: Kristine Olson | Comment (0)


Apr 28

Lunching with Media’s General Managers

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Posted by: Carol Grothem | Comment (0)

As a proud member of our local chapter of the Alliance for Women in Media, I’d like to share an update about our current “General Managers Luncheon” series.  The luncheon events feature a panel of local general managers from a variety of Twin Cities media organizations who address topical industry issues. 

We’ve held two luncheons in recent weeks and have two scheduled in May.  All events take place from 11:30-1:30 at the Doubletree Hotel in St. Louis Park; register here.  (And join the national AWM conversation on Facebook, as well!)

April 14th luncheon:  “Out-of-home Trends in Advertising”  

The informative discussions covered a variety of topics including traditional and non-traditional marketing opportunities, from outdoor billboards to gas pumps to restroom advertising.  Moderated by John Rash, editorial writer and columnist for the StarTribune, the panelists included:

·         Susan Loyd, Clear Channel Outdoor

·         Dan Foote, PROPs Marketing

·         Lisa Bittman, GSA Media

·         Tom Cummings, Titan 360 Media

·          Jim Arabanos, AJ Indoor  

April 21st luncheon: “Broadcast Media" 

This entertaining and informative discussion centered on the challenges and opportunities faced by different broadcast media.   Tom Whelan, EVP/COO Nemer Fieger Advertising was our moderator.  The panelists included:

·         Rob Hubbard, KSTP-TV

·         Brien Kennedy, WCCO-TV

·         Carol Rueppel, KMSP-TV/WFTC-TV

·         John Remes, KARE-TV

·         Dan Seeman, Hubbard Radio

·         Steve Woodbury, Northern Lights Broadcasting

·         Mick Anselmo, CBS Radio

·         Mike Crusham, Clear Channel Radio

·         Dave Baker, Comcast Spotlight 


May 12th luncheon:  "Digital Media" 

Compass Point Media’s very own Chris Wexler, vice president and group planning director, will moderate a conversation led by a panel of leading experts in the digital media field. 

May 19th luncheon:  “Print Media”

Tom Whelan, EVP/COO of Nemer Fieger advertising, returns to moderate a panel conversation about print.

-- Carol Grothem, VP, Associate Director of Market Investments,  national AWM board member, Compass Point Media

Apr 28

Sage advice on using online a networks

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Posted by: Kristine Olson | Comment (0)

CLICK HERE: MediaLifeMagazine.com 4/28/11 

Apr 26

Campbell Mithun wins three first-place awards at Best of NAMA for second year

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Posted by: Kristine Olson | Comment (0)

MINNEAPOLIS – Campbell Mithun earned a repeat high-yield performance at the recent national Best of NAMA awards.  For the second year running, the agency received first-place awards in three different categories of the competition sponsored by the National Agri-Marketing Association:  best new product introduction campaign; best radio ad (single) for “Whispers”; and best single-page ad (single) for “NK Hand Gun” – all for creative work developed to introduce Syngenta Seeds’ Agrisure Viptera trait.

“We’re not surprised to have NAMA confirm the already positive response we’ve received to this campaign from the marketplace,” said Lori Thomas, head, marketing services, Syngenta Seeds.  “It clearly captured the attention of growers and supported a successful introduction of our Agrisure Viptera product.”

Campbell Mithun’s award-winning campaign for the Agrisure Viptera trait, an in-the-seed technology that helps protect corn plants from insect damage, communicated the product’s insect-control message with strong creative and executed a multipronged broadcast, print and digital media approach. Print and digital executions used the simple and strong image of a grower’s hand to communicate the product’s power to control insects; radio executions used humor and well-known movie trailers to reach (and entertain) growers who spend all day in their tractors.

“We developed this work to appeal to growers’ desire to have more control over their own fields and yields,” said Reid Holmes, executive creative director at Campbell Mithun. “Growers are business owners who just happen to create their own inventory, and Agrisure Viptera hybrids offer a real business advantage by helping growers both create more inventory and prevent inventory loss.”

To qualify for the national Best of NAMA awards, marketers must win at the regional level.  Campbell Mithun advanced to the national competition by winning regional awards in ten categories.  In 2010, the agency’s national NAMA awards recognized its “Beyond Expectations” campaign to launch Syngenta’s NK-1 Class Soybeans.

The Best of NAMA competition is sponsored annually by the National Agri-Marketing Association to honor the best in agricultural marketing communications.  This year 457 entries advanced from the regional contests to qualify for the competition at the national level. Best of NAMA awards were distributed in 63 different categories.

Syngenta (http://www.syngenta.com) is one of the world's leading companies with more than 26,000 employees in over 90 countries dedicated to one purpose:  Bringing plant potential to life.  Through world-class science, global reach and commitment to customers, Syngenta helps increase crop productivity, protect the environment and improve health and quality of life. 

Campbell Mithun has thrived for 78 years guided by Ray Mithun’s founding philosophy:  make “everything talk” for client brands.  The agency has built a national brand-building reputation and, with its Compass Point Media unit and BrandOptix package-design resource, continues to build client success in today’s digital marketplace by making Everything Talk at each point of customer contact. 

Apr 05

Compass Point Media’s Carol Grothem named to second term on Alliance for Women in Media’s national board of directors

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MINNEAPOLIS – Carol Grothem, vice president, broadcast media, at Compass Point Media (unit of Campbell Mithun) has been appointed to a second term on the national board of directors for Alliance for Women in Media (AWM).  The 2011 AWM Board was recently installed in Washington, DC; Valerie K. Blackburn, market controller at CBS Radio in Los Angeles will serve as the national chair.

“I am honored and excited about serving a second term on the national board of the Alliance for Women in Media,” said Grothem.  “This group is filled with influential and highly respected women in the industry who are committed to achieving goals set forth for 2011.  As we celebrate our 60th anniversary this year, we will also focus on creating an atmosphere that engages people about the need for greater diversity and representation in the media industry.” 

The 19-member board includes members from organizations such as Google, C-SPAN, Discovery Communications, Arbitron, Oprah Radio and CNN. Grothem is the only representative from the advertising/media agency industry and only the second person from the Twin Cities to serve on AWM’s national board: Norma Cox of Minnesota Public Radio was the first.

Grothem has been a member of AWM for 15 years and served on the board of the local chapter for much of the past decade, also as past president.  She has been named Diamond Member of the Year twice since the local chapter created the award seven years ago.

“I’m excited to work with such a talented and committed group of media professionals to accomplish our goals this year,” said national chair Valerie Blackburn.  “Our agenda is ambitious.  From our Symposia Series to the Gracie Awards to our 60th Anniversary celebration, AWM is actively engaging, recognizing and promoting women in media.”

AWM’s Symposia series addresses issues relevant to women in media.  A recent event in Washington, DC, focused on Women’s Media Ownership; subsequent Symposia will center on Digital Literacy for Women (Chicago, September 13) and Media Branding to Women (New York, November 3).

About The Alliance for Women in Media

The Alliance for Women in Media leverages the promise, passion and power of women in all forms of media.  Formerly known as American Women in Radio & Television, AWM is the longest-established professional association dedicated to advancing women in media and entertainment.  The Alliance for Women in Media carries forth its mission by educating, advocating and acting as a resource to its members and the industry at large via inspired thought leadership that illuminates areas of societal need.

Apr 04

Advertising goes social

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Posted by: Kristine Olson | Comment (0)


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